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Freebie #1
Here is something that may interest you.
Print this page and place it above your desk where you do your pricing and estimating.
A Short Course in Sign Profit Making
Based on 25% Gross Profit Margin
(to earn the same profit dollarwise)
What Happens When You Decrease Your Sign Prices:
If you cut your prices 2%, you must increase your sales 3.7%
If you cut your prices 5%, you must increase your sales 25%
If you cut your prices 10%, you must increase your sales 67%
If you cut your prices 20%, you must increase your sales 400%
What Happens When You INCREASE Your Sign Prices:
A 2% price increase means the same profit on 92.6% of the same volume of business.
A 5% price increase means the same profit on 83.3% of the same volume of business.
A 10% price increase means the same profit on 71.4% of the same volume of business.
A 20% Price increase means the same profit on 55.5% of the same volume of business.
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