Table of contents for 1997 Prosperity Pricing Newsletters

Prosperity Pricing and Mega Marketing Newsletter

The First year of publication

1997 Table of Contents

January 1997
Yes, everyone can win
If you don't blow your own horn, who will?
Computer Gilding means Mega Bucks.

February 1997
You want to see me when?
What "In-house" financing is really costing your company.
Why every successful sign company has a business plan.
Overcoming price objections.

March 1997
Your long term success is called your guarantee.
There is a right time to lower your price.
Oh, the messages we send!
Are you leaving money on the table?
Determine price, then product.
Get out there and sell some signs.

April 1997
Sometimes you must regroup.
How important is customer service?
To change what you have, you must change what you are doing!
Relationship selling begins with the correct attitude.
Price has absolutely nothing to do with cost.
Building client loyalty.

May 1997
Are you ready for the next century?
The correct way to use your business card.
Does your company fit your clientele?
But I thought this was an order!
Your finest clients are the ones YOU found.
It is not a sale until YOU close it!

June 1997
Becoming the community sign company.
Time to weed the client garden.
Your news release to success.
A "check-up" from the neck up.
Change your wording and you can change your price.
Post card your way to success.

July 1997
Summertime slow down, or full speed ahead?
How do you price your signwork?
Profit EXPLODING negotiation tactics.

August 1997
How is your client service?
Making your phone ring tomorrow.
Alternatives to color digital investments.
Trucks, trailers, and your lettering.

September 1997
Developing your own niche market.
Marketing mastery.
Becoming the BEST sign company in your market.

October 1997
You sell signs to people, not companies.
Planning your way to sign success.
Going from contact to CONTRACT.
Making your clients visualize their success with your signs.

November 1997
The first hour of the day makes every day.
The fun and profits of associations
Ten steps to ensure client loyalty.
Raise money for your sign business without borrowing a cent!

December 1997 The beginning of a Winning New year.
Releasing the fantastic sign salesperson inside you.
Making a fortune in trade shows.
Closing sales during the holiday season.
Becoming a happy person.

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January 1997	Yes, everyone can win If you don't blow your own horn, who will? Computer Gilding means Mega Bucks.
February 1997	You want to see me when? What "In-house" financing is really costing your company. Why every successful sign company has a business plan. Overcoming price objections.
March 1997	Your long term success is called your guarantee. There is a right time to lower your price. Oh, the messages we send! Are you leaving money on the table? Determine price, then product. Get out there and sell some signs.
April 1997	Sometimes you must regroup. How important is customer service? To change what you have, you must change what you are doing! Relationship selling begins with the correct attitude. Price has absolutely nothing to do with cost. Building client loyalty.
May 1997	Are you ready for the next century? The correct way to use your business card. Does your company fit your clientele? But I thought this was an order! Your finest clients are the ones YOU found. It is not a sale until YOU close it!
June 1997	Becoming the community sign company. Time to weed the client garden. Your news release to success. A "check-up" from the neck up. Change your wording and you can change your price. Post card your way to success.
July 1997	Summertime slow down, or full speed ahead? How do you price your signwork? Profit EXPLODING negotiation tactics.
August 1997	How is your client service? Making your phone ring tomorrow. Alternatives to color digital investments. Trucks, trailers, and your lettering.
September 1997	Developing your own niche market. Marketing mastery. Becoming the BEST sign company in your market.
October 1997	You sell signs to people, not companies. Planning your way to sign success. Going from contact to CONTRACT. Making your clients visualize their success with your signs.
November 1997	The first hour of the day makes every day. The fun and profits of associations Ten steps to ensure client loyalty. Raise money for your sign business without borrowing a cent!
December 1997	The beginning of a Winning New year. Releasing the fantastic sign salesperson inside you. Making a fortune in trade shows. Closing sales during the holiday season. Becoming a happy person.