Table of contents for 1999 Prosperity Pricing Newsletters

Prosperity Pricing and Mega Marketing Newsletter

1999 Table of Contents.

January1999
It's a communication thing!
Working a room for new clients.
Becoming a service legend.
Achieving our personal best.

February 1999
Handling sign clients that frequently change their minds.
Getting the maximum from our entertainment expenses.
How to deal with a "cut-throat" competitor's bid
How to leverage your hard work and turn it into cash.

March 1999
Finding more time for sign marketing.
Tremendously successful sales letters.
Guarantees guarantee more business.
Profitable sign promotional strategies.

April 1999
Creating an effective marketing research questionnaire
Sign sales attitude for success.

May 1999
What advertising can do for your sign company.
Creating "Knock-'em dead" sales letters.
Your elevator speech.
How to close almost every sign sale.

June 1999
Knowing your sign products.
How to manage a really BIG project!

July 1999
Excessive itemization can alienate your clients.
Snapping back from a "set-back".
Capturing the power of listening.
A "Six-Pack" of winning negotiation strategies.
Releasing your bound up creativity.

August 1999
Client relationships can make or break your shop.
Maximizing your sign sales staff.
Great ways to get more business for your shop.
The profile of the entrepreneurial sign shop owner.

September 1999
Hurdling the objection obstacle course.
Solving the "I am satisfied with my current supplier" statement.
Developing loyal, satisfied and productive sign shop employees.

October 1999
Making the effective sign sales presentation.
Preparing for your sign industry departure.
Winning back your former clients.
Paying the price for perfection.

November 1999
Implementing interns into your sign organization.
Pricing methods that guarantee you will lose money.
Start saving NOW!

December 1999 The value of a dollar invested creates a thirst for more.
Public relation pointers from Dale McClure.
Making sure your sign company will survive the next century.
Sign marketing with postcards.
Clever ways to maximize your time.

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January1999	It's a communication thing! Working a room for new clients. Becoming a service legend. Achieving our personal best.
February 1999	Handling sign clients that frequently change their minds. Getting the maximum from our entertainment expenses. How to deal with a "cut-throat" competitor's bid How to leverage your hard work and turn it into cash.
March 1999	Finding more time for sign marketing. Tremendously successful sales letters. Guarantees guarantee more business. Profitable sign promotional strategies.
April 1999	Creating an effective marketing research questionnaire Sign sales attitude for success.
May 1999	What advertising can do for your sign company. Creating "Knock-'em dead" sales letters. Your elevator speech. How to close almost every sign sale.
June 1999	Knowing your sign products. How to manage a really BIG project!
July 1999	Excessive itemization can alienate your clients. Snapping back from a "set-back". Capturing the power of listening. A "Six-Pack" of winning negotiation strategies. Releasing your bound up creativity.
August 1999	Client relationships can make or break your shop. Maximizing your sign sales staff. Great ways to get more business for your shop. The profile of the entrepreneurial sign shop owner.
September 1999	Hurdling the objection obstacle course. Solving the "I am satisfied with my current supplier" statement. Developing loyal, satisfied and productive sign shop employees.
October 1999	Making the effective sign sales presentation. Preparing for your sign industry departure. Winning back your former clients. Paying the price for perfection.
November 1999	Implementing interns into your sign organization. Pricing methods that guarantee you will lose money. Start saving NOW!
December 1999	The value of a dollar invested creates a thirst for more. Public relation pointers from Dale McClure. Making sure your sign company will survive the next century. Sign marketing with postcards. Clever ways to maximize your time.