Mark Roberts Instructional Productions

Allow me promote and demonstrate your products in your 2008 trade show booth, or your "Open House"...and watch the results!

After 15 years on the sign show circuit, I am one of the most recognized and candid sign personalities in the industry.

I have a patient and helpful attitude that will make your meeting attendees and booth visitors feel right at home.

My friendly dialogue will keep your booth visitors asking for more, and staying longer.

Mark Roberts: National 2004 First Place Award Winner for Dimensional Carved Signs with Teresa Young, President of Sign Biz Corporation

I specialize in wide format digital printing (Roland Versa Camm VP-540), Adobe Photoshop techniques and dimensional thematic signs. I will answer questions about job creation, techniques using various software, Adobe Photoshop CS2, job set-up, vinyl selection, finishing, and adhesion to various substrates.

I also write a monthly “how-to” column in Sign Builder Illustrated magazine, my own "Prosperity Pricing and Mega Marketing " newsletter, as well as an occasional column in Sign Industry.com. In my articles, I write about the many products used in the production of my signs...and I show a lot of product photos too, which means a lot of "stealth endorsement" value for YOU!!

I will work your booth for the entire day—not just an hour or two. I take my assignments seriously, and you will appreciate how I can improve your sales and customer retention!

Mark's sign industry seminars and workshops for your trade show or distributor "open house" events.

Since 1993, I have taught 194 seminar classes and 142 workshops...and I still have my voice!

-Take a look at my topics below and select the ones that will enhance your event-.

1.Making the lucrative transition from cut vinyl to digital graphics.

Transitioning into digital printing is no longer an option. We'll show you the smooth transition from cut vinyl graphics, hand lettering and screen printing. You'll learn the different types of "entry level" machines, how to create and convert files, how to build or buy the right computer to drive your printer, the best software, the best source of stock fills and art, plus tips on how to market your new beautiful digitally printed products to an eager market. You'll also learn my secret marketing techniques to close almost every sale.

2.Prosperity Pricing Techniques.

Several items are considered when determining the selling price of a commercial sign. We'll stress the design, the presentation and the advertising value of our signs and graphics, which will increase the client's profits substantially. You can own your market and name your prices with the tactics you'll learn in this seminar. One hour with ample question and answer time at the end.

3. Negotiating your price for your signs.

For years sign customers have played games with you in order to reduce your prices. This seminar will reveal the most popular “price-cutting” tactics customers may try with us. After attending this seminar, you will catch the customers in the act, and beat them at their own game. A section on personality typing and how to read body language is also an invaluable part of this informative seminar. One hour with ample question and answer time at the end.

4) Direct Response Sign Sales.

This seminar will save you hundreds of thousands of dollars on wasted advertising efforts. Sign companies have unique advertising advantages, and this seminar will reveal the ultimate “can’t fail” advertising tool that can be used daily to lure “big accounts” to your client list. You'll learn numerous ideas to implement tomorrow to attract the customers and clients you really want to serve. One hour with ample question and answer time at the end.

5) Becoming a sign and graphics industry consultant.

Customers and clients want to be led through the sale by a confident sign sales professional. This seminar will show you the exact sales techniques that many competitors have never heard of, much less used themselves. The new clients will become advocates for your sign company, delivering a steady stream of qualified prospects and potential clients. Looking for a sales edge for your sign company? Want to increase the professional perception of your sign company? If so, this seminar is for you. One hour with ample question and answer time at the end.

6) How to organize a Maximum Profit Sign and Graphics Business.

Are you tired of making the same costly mistakes day after day? Are you frustrated because you keep retracing your steps, day in and day out? In this seminar you'll discover the simple ways to keep moving forward toward maximum efficiency and profitability for your sign business. The concepts and strategies are easy, and with daily disciplines, you will be on your way to record profits, more leisure time, happier customers, and a happier you! One hour with ample question and answer time at the end.

7) Profitable and efficient commercial sign installation techniques.

There are only three ways to install a sign, and this seminar will walk you through every method and fastener available. Many examples and methods are shown. See Mark's favorite internal suspended digital banner system that will triple your P.O.S. business. This seminar takes the guesswork out of installation assignments “hassle-free” installations, you must attend this seminar. One hour with ample question and answer time at the end.

8) Photoshop techniques for creative and profitable digital printing.

You will learn in real time, several awesome font manipulation techniques, photographic perfections and enhancements, creative vector art customization, "tricked" panel creation, and pricing guidelines for your new "artistic" profit center. The real money is in original designs. This class with give you a "jump start"! One hour with ample question and answer time at the end.

9) The Straight Shot to success, wealth, and happiness in your sign and graphics business.

The 4 Hour "Mega Workshop"

2 hours of discussion.

30 minute break and mingle time.

Back for 2 more hours!

Fantastic topics on successful sign company management:

1) How to be happy and create happy customers.

2) Discovering your two to three favorite sign products.

3) Perfecting your products to achieve expert status.

4) Creating a never ending demand for your sign products.

5) Location - Location - Location.

6) Elevating your image in the eyes of your clients.

7) Creating the finest unpaid sales team you will ever have

8) Delegation, subcontracting, and Internet purchasing essentials.

9) The continuing education process for your long term success.

10) Credit - the silent terrorist.

11) Mastering the financial aspects of your business,

12) Your exit plan with a golden parachute.

Over 500 serious sign professionals have taken this intensive interactive four hour workshop. Bring your challenges. Bring your issues. Together we'll work on solutions that will guarantee you happiness and prosperity in the sign and graphics business.

Presentation equipment required: I use a laptop computer with Microsoft PowerPoint ^tm presentations. A digital projector is required for the presentation, as well as a wireless lapel microphone. A hand held microphone would be nice for the question and answer sessions, and would be in addition to the lapel microphone mentioned above.

The 2008 Speaker Fee Schedule for Mark Roberts

My single day fee for teaching is $1,200., plus air transportation, transfers, and hotel. Your choice of any two of my seminars from the topics 1-7, or the seminar #8, (which is four hours long, and counts as two seminars). Two seminars per day plus ample question and answer time will be allowed for each attendee. Additional seminars are $500 per seminar per day. I will also be available during the entire day for attendee roundtables, forums, and discussions at no additional charge.

Do I have educational products that the attendees can purchase at a discount? Yes! Educational products from Mark Roberts Instructional Productions will be available to the attendees at a special event rate.

My fees for trade show booth assignments, open house events, and company seminar and workshop events are:

Single day…...$1,200. Two day appearance…..$1,995.

All prices are plus hotel, air transportation, and transfers.

If you would like for me to work with you in 2008, you better call me NOW! 800-547-4332.

Email markrobertsigns@gmail.com

For multiple 2008 show appearances, ask about my reduced combination rates. You'll see more of me for less!

Your satisfaction is always 100% Guaranteed. My customers love what I do for them, and you will too!

I will create traffic to your booth, and I will help you SELL YOUR PRODUCTS….NOW!

Sounds Great. How do we start?

A telephone call to Sherry @ 800-547-4332 will get the ball rolling. She will ask you for a credit card number for a deposit of $800 to reserve the dates. The remaining balance will be placed on your card after the event has ended.

Reservations must be made at least 45 days before your event; however, if you have short notice requirements, call me to see if I'm available.

Give your attendees a seminar program that will change and enhance their own sign business IMMEDIATELY!

Call me today @ 800-547-4332 for your next sign meeting, convention, workshop, trade show, or open house. You and your attendees will enjoy and profit from attending my classes!

Mark K. Roberts

Speaker, Author & Consultant to the Commercial Sign Industry

P.O. Box 34852 , Houston TX . 77234-4852

713-941-6338 713-941-6344 (fax)

800-547-4332 www.signprice.com and www.theintersigngroup.com

email: markroberts@signprice.com or markrobertsigns@gmail.com

Member: United States Sign Council, National Association of Photoshop Professionals.